Hoopla For Business is the corporate training and events arm of Hoopla! — the UK’s first improv theatre and training centre.
Services Provided / Logo Design / Branding
Logo Design & Branding
As Hoopla Impro offered their services to professional teams looking to improve leadership, communication, and presentation skills, it was important that the corporate arm of the business establish its own brand that was connected yet distinct from the theatre and school.
The new Hoopla for Business logo and branding builds off of the Hoopla! logo with a funky, energetic color palette grounded by clean, more traditional typography to establish a credible look that also conveys the fun, creative experience that their corporate training is known for.
Utilizing the brand guidelines, the new look and feel was applied by the H+Co. team across an updated website.
These projects were completed in collaboration with Hoffbeck + Co.